Info – Concrete color

Information, background and features of Concrete color.


At Indero, we draw a lot of inspiration from minimalistic home design. To illustrate our inspiration process, you can see below an image of our mood board that has guided us in shaping and developing our first product, Concrete color.

Mood board Charcoal

Background and problem

Achieving the perfect concrete look with color variations, texture, and consistency has been a challenge in the past. I myself have often had to use tools like putty to try to achieve the right texture. The image below is from one of my previous projects, where I had to use putty to try to achieve the texture I was aiming for.

Other times, I’ve tried experimenting by mixing baking powder into my paints to achieve more texture. The image below showcases another previous project where I first had to spray-paint a vase (as the colors I used previously weren’t sufficiently opaque), and then mix colors with baking powder in the hopes of adding more texture to my result.

In an attempt to create natural color variations, I’ve often tried mixing different colors back and forth, as can be seen in the image below from the same project where I previously had to use putty as well.

Our goal with Concrete color is to simplify this process and create reliable, fantastic results with both texture, color variations, and consistency. Hence, we present our solution…

The solution: Concrete color

Concrete color, this one in in the shade “Dusty Beige,” is a thick, texture-rich paint that allows you to create beautiful shades of beige with an authentic concrete feel.

The color is opaque and rich, as can be clearly seen in the image below. We’re painting over cracks on the urn, making them “invisible.”

Concrete color is versatile and can be applied with different tools and techniques to achieve various textures and results. We primarily recommend applying the paint with a brush, sponge, or putty knife.

On the left side of the image below, we can see the result of brush application on an originally brown urn. On the right side of the image below, we can see the result of sponge application on an originally red lamp base.

In the image below, we can see how the paint has been applied using a putty knife on a wooden side table.

Concrete color can be used on various materials without the need for a primer.

One of the unique features of Concrete Color is its ability to be sanded after the paint has dried/cured for 24 hours. By using the included flexible sanding sponge, you can add even more dimension and interesting color variations to the paint. The flexibility of the sanding sponge makes it easy to reach challenging areas, such as rounded corners on a vase or other objects.

In the image below, you can see the difference in results before and after sanding. On the left, you can see how the urn looks unsanded, and on the right, you can see how the urn looks after it has dried and then been sanded.

The difference becomes even more apparent when we look at the result after sanding the “Charcoal” shade. This is because it is darker, making the contrast even more striking and impactful. On the left in the image below, we see a vase painted with the Charcoal shade. In the middle, we see when we’ve sanded the color “spotwise,” and on the right, we see when the entire vase has been sanded. Here you can clearly see that there are several options to create your desired result yourself.

Slipning charcoal

When using the sanding sponge, you might notice a few black abrasive particles coming off initially. Don’t worry, these can be easily brushed or blown away.


Concrete color is manufactured in Denmark by a manufacturer with over 100 years of experience and a tradition of quality. In addition to a long tradition of quality, health and the environment are a high priority for our manufacturer. Among other things, they hold an ISO 14001 certificate, which is the most recognized international standard for environmental management systems.

Produktion Indero